Saturday, November 15, 2008

Chevron BS

This poster for Chevron is all over the place in San Francisco, and every time I see it it just annoys me. "I will leave the car at home more" - why would Chevron want anyone to keep their car home? That's how they make their money. It's like the meatpacking industry sponsoring vegetarianism.
I am all for corporations trying to do good and improve their image along the way, but there needs to be a minimum of credibility for this to work. And while we all have our responsibility in keeping the environment clean, I don't see Chevron taking much responsibility here. This is as exploitative as it gets. Next time I don't keep my car home, I don't think I'll refill at Chevron.



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