Wednesday, January 14, 2009

A la tienne, Claude

The recent passing away of Claude Berri had an unexpected side-effect for me: I realized that the soundtrack of the Stella Artois commercials which has been annoying me on a regular basis in movie theaters (it's actually not that bad - just long, and the rustic/nostalgic thing kind of irks me) was actually the score of Manon des Sources. The Eureka moment came while I was listening to the obituary on the BBC, and heard this strangely familiar music, which I quickly associated with beer. Like it or not, advertisement is powerful.

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