Io sono un Fiorentino?

On our way back from Verona to Firenze, L and I used the services of a Self Bar, a device known in other parts of the world as a Vending Machine. I was a bit surprised when I fed my coins to see a face which is oddly familiar – why would JFK be represented there? Or am I a victim of the same condition which has people seeing famous faces on stale cheese sandwiches?